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Coke was almost invisible in the majority of licensed bars and clubs in Australia. The brief was to create a new ‘look and feel’ for the Coca-Cola brand in these venues. The design had to accommodate different environments ranging from traditional pubs to more premium contemporary outlets. To convey that coke is the timeless cola, we came up with a bar art idea. The tone of voice is inspirational, energetic and fun. Using distressed typography, unexpected bottle placements and different perspectives creates a smart and trendy look and feel.

This project was completed at Ogilvy Australia. All rights reserved.